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From Russell Brunson
Boise Idaho
Dear friend,
Hey, my name is Russell Brunson, and I’m here today because I want to give you something that I call “The Perfect Webinar”.
This is my framework and my course for how to create webinars that sell.
But before I give you access to the perfect webinar, I want to tell you the backstory about how it was created…
This is NOT something that I just made up one day, and hoped that it would work, I spent OVER 15 years testing and perfecting this script for you!
This is what happened…
15 years ago, I got invited to my first ever “Internet Marketing” seminar, and I assumed that it would a place where we came, opened up our laptops, and start geeking out with other internet nerds about SEO and PPC…
But what happened next, completely confused me.
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At the end of his presentation, I still remember what happened…
He asked the audience if he could make a special offer.
He asked the audience if he could make a special offer.
I was as excited as everyone else to see what this offer might be.
After everyone agreed, he made a special offer for his $2,000 course.
After everyone agreed, he made a special offer for his $2,000 course.
And what happened next changed my life.
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I sat there in my seat in amazement, watching and counting each person that shot past me to the back of the room…
I started tallying up in my head how much money the speaker was earning…
I started tallying up in my head how much money the speaker was earning…
$2,000…
$4,000…
$6,000…
8…10…12…
And so on, until the back-of-the-room rush had finally stopped.
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Once the break ended, the next speaker got up, did his presentation, and then sold a $5,000 package…
I watched it happen all over again… but this speaker sold over 100 people into his program!
After 3 days of watching this happen over and over, I knew I HAD to learn this skill.
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But I knew that if someone who was JUST LIKE ME, could step on stage and in an HOUR make more money then I had made in a year…
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There was just one problem…
I was (and still am) a SUPER shy introvert who is SCARED of speaking to people…
Yet, within a few weeks of attending that event,
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I was nervous… but I was pretty sure that I could model what I had seen a the event I saw earlier… and so I responded with an excited… YES!
Without doing any formal training beforehand, I assumed that it couldn’t be THAT hard… right?
Besides, I felt like I had WAY better content then the other speakers I heard a few weeks earlier… and if I could WOW the audience with how much I knew…
Then they’d be sure to buy my product… right?
So I put together my BEST material…
I called my shot… AKA, trying to figure out how much $$$ I was going to make from my first presentation!
And then awkwardly stepped out on stage.
And then awkwardly stepped out on stage.
I couldn’t wait to find out!
And then it happened…
My Worst Nightmare Came True…
I stood on stage…
Delivered my BEST stuff…
I made my offer…
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NOBODY moved.
NOBODY said anything.
NOBODY got up from their chair, and raced to the back of the room to buy the product I was selling.
I just stood there, on stage… then awkwardly walking off stage… and then I ran to my hotel room and to hide.
I just stood there, on stage… then awkwardly walking off stage… and then I ran to my hotel room and to hide.
I Just Wanted To Hide 🙁
I didn’t get it…why would they buy from all the other speakers, but not me?
I went over and over it again in my mind…
“Did I miss something in my presentation?”
“Was my offer really that horrible?”
“Did I just completely miss the mark on my audience?”
“Maybe I’m not cut out to do this “speaking thing”…”
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I literally hid out in my hotel room for the next 3 days (eating pints of haagen dazs ice cream and coconut shrimp while watching movies) because I didn’t want to see any of the other speakers or the other attendees…
“Well, that’s that”, I thought…